Online promotion is an efficacious way to bring recognition to your business. Though it’s been used widely by various organizations yet there are channels those are not being employed to their full potential. There are tools and digital marketing techniques that can improve the scope and increase the reach of the product and services. The always used processes are sustainable but reaching the next high you need to boost your campaign and think outside the box. Try a newer approach like cross-promotion, which can be greatly effective.
Cross-promotion is a way in which you use other channels to popularize your brand, product, and services to the new markets. The best part is it is pocket-friendly and highly impactful to generate more quality leads in order it increasing the sell. To be more precise, through an organization that sells complimentary product or services you can cross-promote each other business.
Many of the companies employ cross-promotion in the world. The example worth mentioning is the Partnership of Google’s Android and Kit Kat. More than 50 million Kit Kat chocolates were produced with Android’s branding and people had options to win a Nexus Tablet or Google Play gift cards.
In the next section, you can find some ways to implement cross-promotion
Partner with a non-competing brand
Try to partner wit non-competitive brand as that’s a great way to hit the new markets. Who you can look for are:
- Local Business
- Businesses that are nor in your niche
- Nonprofit organizations
Crafting the content meticulously that can be relevant to the respective fields in its tone and description is the proper way. You and your partner can discuss the process before the content building. It should address the prospective audience and must have relevance to the market type of the product.
Cross-promote by business Newsletter
This process is quite common among mobile applications. You can rely on various automated tools for promotion, but if you are an owner of a general online business or employed in a SaaS, it’s fine for your product and services too. You are on the advantageous side if you are in the B2B market. You can target to reach the companies that are not your competitors and try partnership. Using tools such as Cross.Promo which can help to manage the campaigns.
Cross-promoting through Social Media
- Apply social tabs on your FB page. Facebook permits you to use third-party apps to put in social tabs to the page.
- Implement social media with email marketing. You can effectively promote your latest post in your email newsletter.
Cross-promotion is a modish technique that allows you to widen the reach in new market and with better opportunities for advertising your products and services.