The rule of thumb in the present market condition has been the simple yet professional look of your business. The cut-throat situation is increasing with the emergence of new companies on every other day. Every aspect needs to be perfect and claim distinctness that can gain the preference of your audience and target audiences. A logo is the first step that makes the existence of a business towards the viewers, so it has to be completely expressive and unique that will make the message clear and instigate a sense of awe at a glance. Nothing better than a professional custom logo design can serve the purpose.
A perfect logo design needs to be a complex amalgamation of design expertise, creative skills and deft application. Professionals who are worth their salt can, of course, create a logo that will precisely serve the purpose but actually it takes some time and caliber. Yes, logo is one of the smallest aspects of branding, but has multiple benefits and has a great impact in all industries, starting from real estate, hospitality to IT companies – the brand mark poses as a centerpiece of brand promoting strategies.
As per the opinion of the design expert, there are certain points that can help a design to be fulfilling following some simple points and as said by Milton Glaser (the designer of I ❤ NY logo) “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
Try to gauge the competition
Even before penning your work of logo design concept, the research work should be good enough to understand the market status. Some information of the closest competitors by the client can be helpful. Checking out those logos can give you the idea of the branding conventions can give you some innovative ideas. But it should be always kept in mind that some of the most famous logo designs are so because of their offbeat approach.
The strategy is a crucial part of the brand promotion process, that is sometimes the budget or the scale of the campaign is also the reason behind the business not becoming so very popular. So the point is, you need to ask the right questions. The simple yet to be asked questions are like, who are they? What do they provide? And how are they different from other?
Stay flexible while creating
Once you create the strategy, you don’t have to be very rigid with it. Just pen-down two of three layouts, hopefully, you will find some more ideas to induce into one of the layouts and then check for the best one which will be visually efficient. Few ideas that look good in theory may fall out of place in practice while a compelling visual solution so a rough work can always make the things clear.
Tweak and refine to add personality
If you the confirm for some predefined typeface in a logo, specifically like Helvetica, there is to put extra attention towards the other touch points. And these are imagery, color tone and more to bring out the brands personality.